globo.tv

globo.tv is the official video aggregator for all content from Organizações Globo (Rede Globo, Globosat, etc), where users can watch the entirety of its TV programmes on demand.

The hierarchization work focused on outlining what the structure should be: channel hub (Home) - Channel - Programme - Video. On top of that, the product brand had to be present during all stages of the navigation along with the channel's brand, whenever the user was inside the page of a channel, programme or consuming video. The header serves as a director to the main site content aggregators: mainly for channels and also to the page with the special offer for subscribers of the product.

My job was to organize the entirety of the available channels within structures that made sense for each one of them and also create a navigation flow to all over the site.. Besides that, I was responsible for getting in touch with stakeholders in order to build each brand programme for globo.tv.

It's also worth pointing out that globo.tv was the first video site built with a responsive design proposal. Other than the standard browser version, we developed interfaces for iPad, iPhone and Android. We made sure that the same experience and structure was maintained for every device, according to the specs for each of them.

Link: http://www.globotv.globo.com

 

globo.tv+

THE BRIEFING

The project was defined as the new experience of videos for globo.com subscribers that basically gives access to the full programs. In some research, it was shown that the subscribers had difficulty to find what they had right in their packages. Therefore, we had to create a space where users perceive value in your signature and the benefits associated with it within the globo.tv.

THE SOLUTION

We've chosen the approach that the globo.tv+ should be an aggregator of the full programs and a pointer to the catalogs.
The homepage of the "plus" should direct the consumer to the integrity of the catalogs of programs within the channel Rede Globo. In this homepage, we maintained a structure already known from the pages of the channel separating globo.tv programs within themes. However, a fundamental change: the "plus" we display the last full program, directing the user to the latest content, encouraging the model of "catch-up", core of the product.
Furthermore, we show with a highlighting visual for the exclusive content for subscribers: The Greatest Hits, programs that are not part of the current grid of Rede Globo, but subscribers can see their full content again.

We've created a solution on that every user, when logged in, has just below the scene that it's been watched, an offer of videos created especially for him with the last three available full programs.

Still, he does not lose the ability to consume the excerpts of the program, which sometimes could even be a special or extra content, outside the full program. 
Moreover, the choice of the amount of three for display on the rail "To Subscribers" was due to user testing that always showed mostly consumption of catch-up, especially the day before (when daily program) or at most two days ago. From the third day, users prefer to "lose" this content and watch the current day. 

Even so, if the user wish, provide a quick access to a page which shows a list of full programs. Thus, we highlight the consume of the full episodes, the main benefit to subscribers of our plans, within a model that privileges the user experience within the catalogs of programs.

Link: http://www.globotv.globo.com/mais

Bob's

In 2011, Bob's, the second largest fast-food chain in Brazil, begun its brand repositioning process. Its new context was based on the "instinct" as the main motivator for consumption. We created the social network profiles with the goal of putting Bob's in more contact with its target audience, mainly young consumers.

According to the client's guidelines, the site had to highlight the current offers (some of them being web-only), the newly developed social media platform and the already well-known menu available at the many stores. Additionally, Bob's started its CRM project by creating a database of registered customers, having the website as its supporting tool through the "Bob's Fan" feature.

My role was to rethink the entire website, from the restructuring of the previous architecture to this new stage of the brand. During this work, I performed activities ranging from the information hierarchization in every page from the project defense for the client.

The website architecture, the navigation flow, consumption scenarios and wireframe development were some of my tasks. The final result was a sitecentered on "hot content", presenting the current available offers at Bob's, the menu options and the brand's digital presence through its social media platform.

Link: http://www.bobs.com.br

 

i9 - 1009 coisas

i9 is Coca-Cola's hidrotonic brand in Brazil. Its 2011 campaign was focused on young adults in their 20-30s. The concept was "1009 things to do before the 30s", which brought to the digital platform the brand's main theme: the mood and energy to do a lot of things throughout the day, such as traveling, fun, adventure, etc. 

Along with the creative team, we decided to work with a site model that provided a different navigation, a more intuitive experience in accessing the 1009 tips i9 picked for its consumers. Besides the teamwork with copywriters and art directors, I was responsible for the relationship with the agency in charge of developing the website, a partner assigned by the client.

Our results show a great number of site visits and pageviews, as well as an exceptional session rate, fruit of a navigation focused on the user experience above all.

Link: http://www.i9bypowerade.com.br/1009coisas/index.do

 

FACEBOOK APP

In addition to providing tips for consumers, i9 also created a Facebook app that allowed users to choose the tips that they want to do and place them at an age that will do them. They can also share with friends, inviting them to do together.

Link: http://apps.facebook.com/milenovecoisas/

Del Valle

Del Valle is a brand within The Coca-Cola Company's juice and juice drink portfolio, available in 15 countries including Mexico, Brazil, Spain and the United States, with strategic expansion planned in coming years. Its 2011 campaign in Brazil was focused on moms, under the motto "The secret is care", in reference to the careful process of cultivating the fruit used to make the juice and the relationship between mothers and their kids.

With the goal of putting the brand in more contact with mothers in the digital environment, we created an app in our site which allowed the creation of a virtual photoalbum. The idea was to record families' most precious moments.

Users can name their album, add content and choose among many preset frame themes for their photos. On top of that, each photo can be added a specific subtitle that will describe it throughout the presentation that is created at the end.

My role was to create the entire navigation flow, wireframes and to work along with the site development team.

Link: http://produtos.delvalle.com.br/albumdocarinho/

CCRJ

Clube de Criação do Rio de Janeiro, or CCRJ (Rio de Janeiro Creatives Club) is a traditional group within the advertising community of Rio de Janeiro. For eleven years, the CCRJ promoted the Clube do Futuro (Future Club), a contest offering apprenticeship positions in the advertising market to college students.

In 2011, for the first time, the whole participation process was possible through a Facebook app in the CCRJ fanpage. Users could registrate, pay the submission fee and send their contestant works.

The new payment system made the students' lives much easier through a new feature: other than bank slips, we adopted the PagSeguro method, an efficient and time-saving solution which enables credit cards, direct debit system, among others.

I worked on the conception of the navigation flow, created wireframes, on the approval of layouts with stakeholders and kept close contact with the production and development team.