lucas teixeira

Globo TV is the official video aggregator for all content from Organizações Globo (Rede Globo, Globosat, etc), where users can watch the entirety of its TV programmes on demand.

The hierarchization work focused on outlining what the structure should be: channel hub (Home) - Channel - Programme - Video. On top of that, the product brand had to be present during all stages of the navigation along with the channel's brand, whenever the user was inside the page of a channel, programme or consuming video.

My job was to organize the entirety of the available channels within structures that made sense for each one of them. Besides that, I was responsible for getting in touch with stakeholders in order to build each brand programme for Globo TV.

It's also worth pointing out that Globo TV was the first video site built with a responsive design proposal. Other than the standard browser version, we developed interfaces for iPad, iPhone and Android. We made sure that the same experience and structure was maintained for every device, according to the specs for each of them.


Link: http://www.globotv.globo.com

In 2011, Bob's, the second largest fast-food chain in Brazil, begun its brand repositioning process. Its new context was based on the "instinct" as the main motivator for consumption. We created the social network profiles with the goal of putting Bob's in more contact with its target audience, mainly young consumers.

According to the client's guidelines, the site had to highlight the current offers (some of them being web-only), the newly developed social media platform and the already well-known menu available at the many stores. Additionally, Bob's started its CRM project by creating a database of registered customers, having the website as its supporting tool through the "Bob's Fan" feature.

My role was to rethink the entire website, from the restructuring of the previous architecture to this new stage of the brand. During this work, I performed activities ranging from the information hierarchization in every page from the project defense for the client.

The website architecture, the navigation flow, consumption scenarios and wireframe development were some of my tasks. The final result was a sitecentered on "hot content", presenting the current available offers at Bob's, the menu options and the brand's digital presence through its social media platform.


Link: http://www.bobs.com.br

i9 is Coca-Cola's hidrotonic brand in Brazil. Its 2011 campaign was focused on young adults in their 20-30s. The concept was "1009 things to do before the 30s", which brought to the digital platform the brand's main theme: the mood and energy to do a lot of things throughout the day, such as traveling, fun, adventure, etc.

Along with the creative team, we decided to work with a site model that provided a different navigation, a more intuitive experience in accessing the 1009 tips i9 picked for its consumers. Besides the teamwork with copywriters and art directors, I was responsible for the relationship with the agency in charge of developing the website, a partner assigned by the client.

Our results show a great number of site visits and pageviews, as well as an exceptional session rate, fruit of a navigation focused on the user experience above all.

Link: http://www.i9bypowerade.com.br/1009coisas/index.do






FACEBOOK APP

In addition to providing tips for consumers, i9 also created a Facebook app that allowed users to choose the tips that they want to do and place them at an age that will do them. They can also share with friends, inviting them to do together.

Link: http://apps.facebook.com/milenovecoisas/