i9 is Coca-Cola's hidrotonic brand in Brazil. Its 2011 campaign was focused on young adults in their 20-30s. The concept was "1009 things to do before the 30s", which brought to the digital platform the brand's main theme: the mood and energy to do a lot of things throughout the day, such as traveling, fun, adventure, etc.
Along with the creative team, we decided to work with a site model that provided a different navigation, a more intuitive experience in accessing the 1009 tips i9 picked for its consumers. Besides the teamwork with copywriters and art directors, I was responsible for the relationship with the agency in charge of developing the website, a partner assigned by the client.
Our results show a great number of site visits and pageviews, as well as an exceptional session rate, fruit of a navigation focused on the user experience above all.
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FACEBOOK APP
In addition to providing tips for consumers, i9 also created a Facebook app that allowed users to choose the tips that they want to do and place them at an age that will do them. They can also share with friends, inviting them to do together.
